Capstone – Project

Forecasting & Market Analysis

A Collaboration Between

Engagement Synopsis

Our client database captures and organizes the actual spend from the world’s largest media buying groups, as well as leading independents. The database offers detailed ad intelligence across all media types, including Television, Digital, Out-of-Home, Print, and Radio. Depending on the market, data can be broken down by unit cost, media owner, ad type, buy type, advertiser product category, and other dimensions. The database is used to determine media mix models, create competitive benchmarks, and gain visibility into pricing level data. The data also allow understanding marketplace trends on a product category level, and evaluation of sporting event ROI.
Team Responsibilities: As part of the team, you will be responsible for: Developing forecasting models to predict media market shares Identifying trends in the market Assisting investment in media market Guiding the client towards the goal of improving database subscriptions and usage. Building an in-depth understanding of the advertising markets Assisting businesses to shape advertising strategies Team Qualifications: The team members should have the ability to: Develop forecasting models for media expenditures at multiple levels of aggregation for multiple time horizons Use statistical and trend-based models to generate forecasts Apply error analysis techniques to evaluate forecasts, validate data and improve forecasting Summarize and aggregate forecasts to provide reporting to business partners Understand inputs and explain variances between multiple demand scenarios Provide support to the key client managers

Company Information

CompanyCompany SM
HQN/A
RevenueN/A
EmployeesUnlisted
StageSmall Business
Hiring PotentialN/A
Website

Company Overview

Our client database captures and organizes the actual spend from the world’s largest media buying groups, as well as leading independents. The database offers detailed ad intelligence across all media types, including Television, Digital, Out-of-Home, Print, and Radio. Depending on the market, data can be broken down by unit cost, media owner, ad type, buy type, advertiser product category, and other dimensions.

Course Info & Engagement Details

SchoolStevens Institute of Technology, School of Business Industry Capstone Program
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
CourseMGT 809: Spring 2022 Industry Capstone Program
Level
  • All Graduate
Students Enrolled30 (5-6 students per project)
Meeting Day & TimeTBD
Student Time Commitment8-15 Hours Per Week
Company Time Commitment1 Hour
Duration11 Weeks

Project Topics

Students

Student

HARSHAL KANE

kaneharshal95@gmail.com

Student

Anuja Kulkarni

akulka20@stevens.edu

Student

Rahul Dilip Kadam

rkadam4@stevens.edu

Student

ATHANASIOS AGERIDIS

aageridi@stevens.edu

Student

Sagar Jaiswal

sjaiswa9@stevens.edu

Student

Tejaswini Mandava

tmandava@stevens.edu

Collaboration Timeline

Touchpoints & Assignments Due Date Type
Welcome, Spring 2022 Applicants!

Welcome, Spring 2022 Applicants!

Hi everyone! My name is Christina Sargiss and I coordinate our Industry Capstone Program. If you are reading this, then you are looking to apply & register for MGT 809: Industry Capstone Program for the upcoming Spring 2022 semester. This "Program Timeline" will provide you with a snapshot of what to expect regarding the application process & upcoming semester. If you have any questions regarding our available projects, application process, etc please email me directly at businessprojects@stevens.edu for support. Wishing you a happy & healthy 2022!
December 1st, 2021 Event na
Application Launch for Spring 2022 Projects

Application Launch for Spring 2022 Projects

Please utilize this google form apply for the Industry Capstone Program for the Spring 2022 semester: https://forms.gle/jqESmzWCRcrsoFae9 Once you have applied, via the google form, return to this page to upload a copy of your professional resume.
December 6th, 2021 Event na
Resume Upload for Spring 2022 Projects Resume Upload for Spring 2022 Projects
Please upload a copy of your professional resume here. Professional resumes should be one page in length and in PDF format.
December 6th, 2021 Submission Required submission-required
Deadline for Spring 2022 Projects

Deadline for Spring 2022 Projects

The deadline to submit your application & resume for the Spring 2022 semester is January 6, 2022.
January 6th, 2022 Event na
Teams Finalized & Sudents Notified

Teams Finalized & Sudents Notified

All students should be notified if they are/not selected to work on a Spring 2022 Project by this date. If you have any questions, please email Christina Sargiss at businessprojects@stevens.edu for support.
January 17th, 2022 Event na
First Day of Classes

First Day of Classes

The first day of classes, for the Spring 2022 semester, is January 18, 2022. By this date all selected students will have heard from Christina Sargiss with their assigned project, registration instructions, and additional information regarding the course MGT 809: Industry Capstone Program.
January 18th, 2022 Event na
Reminder of Confidentiality

Reminder of Confidentiality

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
January 21st, 2022 Event na
Temp Check #1 Due

Temp Check #1 Due

We use "Temperature Checks" to track student progress & gain feedback regarding the Industry Capstone Program. Please complete this brief google form by February 21, 2022. Survey link: https://forms.gle/R46teL2UXjwteRpS6
February 21st, 2022 Evaluation evaluation
Mid-Term Town Hall Presentations

Mid-Term Town Hall Presentations

Town Hall "Lunch & Learn Presentations" serve as a mid-semester update on projects with faculty, staff, and students from the School of Business. We are looking to schedule these presentations during the week of March 7, 2022. Additional scheduling information will be provided to the students, once the semester is underway. Please note that all presentations will be held via Zoom.
March 7th, 2022 Event na
Temp Check #2 Due

Temp Check #2 Due

We use "Temperature Checks" to track student progress & gain feedback regarding the Industry Capstone Program. Please complete this brief google form by March 25, 2022. Survey link: https://forms.gle/R46teL2UXjwteRpS6
March 25th, 2022 Evaluation evaluation
Final Town Hall Presentations

Final Town Hall Presentations

These Town Hall "Lunch & Learn Presentations" serve as the final opportunity for students to present their project findings and deliverables to School of Business faculty, staff, and students as well as the sponsor organizations. We are looking to schedule these presentations during the week of April 25, 2022. Additional scheduling information will be provided to the students, once the semester is underway. Please note that all presentations will be held via Zoom. Students will work with their faculty advisors & industry partners to schedule end of semester presentations and wrap up any tasks.
April 25th, 2022 Event na
Final Peer Evaluation Due

Final Peer Evaluation Due

May 4th, 2022 Evaluation evaluation
Final Self Evaluation Due

Final Self Evaluation Due

May 4th, 2022 Evaluation evaluation

Key Milestones & Project Process

Project Resources

There are no resources currently available

Company Supervising Team

There are currently no supervisors assigned.

School Supervisors

There are currently no supervisors assigned.