Marketing & Business Development

Patients with tracheostomies are at risk for serious complications that may be life threatening. Because tracheostomies bypass the body’s mechanism for humidification, secretions can become very thick and can cause the tracheostomy to become obstructed. This can quickly become life threatening. A tracheostomy may also inadvertently become displaced from the windpipe resulting in an accidental decannulation. This may also be potentially life threatening. Current methods for monitoring patients with tracheostomies monitor secondary symptoms of obstruction or decannulation.

Our team of caregivers has developed a device to:

·       Monitor patients for obstruction or accidental decannulation

·       Alert caregivers in a more timely fashion

·       Potentially save lives

·       Make tracheostomies safer

This would include:

● Researching, analyzing and sizing the medical devices market

● Identifying potential investor opportunities

● Developing a business plan(s) for bringing the product to the market

● Developing a business model for the product after market introduction

Ability to:

● Assist in bringing the product to clinical trial

● Develop marketing materials, promotional plans, training plans, and forecasts

● Contribute to the development of global brand strategies for the products including

value propositions

● Partner with the inventors to lead the team from product conception to launch

● Build collaborative relationships with physicians, organizational and individual investors

● Work efficiently in a fast-paced environment and be comfortable with ambiguity and change