Capstone – Project

Students will work to develop forecasting models for media expenditures at multiple levels of aggregation for multiple time horizons. Students will also apply error analysis techniques to evaluate forecasts, validate data and improve forecasting.

A Collaboration Between

Engagement Synopsis

Our client database captures and organizes the actual spend from the world’s largest media buying groups, as well as leading independents. The database offers detailed ad intelligence across all media types, including Television, Digital, Out-of-Home, Print, and Radio. Depending on the market, data can be broken down by unit cost, media owner, ad type, buy type, advertiser product category, and other dimensions.

The database is used to determine media mix models, create competitive benchmarks, and gain visibility into pricing level data. The data also allow understanding marketplace trends on a product category level, and evaluation of sporting event ROI.

Team Responsibilities:

As part of the team, you will be responsible for:

• Developing forecasting models to predict media market shares
• Identifying trends in the market
• Assisting investment in media market
• Guiding the client towards the goal of improving database subscriptions and usage.
• Building an in-depth understanding of the advertising markets
• Assisting businesses to shape advertising strategies

Team Qualifications:

The team members should have the ability to:
• Develop forecasting models for media expenditures at multiple levels of aggregation for multiple time horizons
• Use statistical and trend-based models to generate forecasts
• Apply error analysis techniques to evaluate forecasts, validate data and improve forecasting
• Summarize and aggregate forecasts to provide reporting to business partners
• Understand inputs and explain variances between multiple demand scenarios
• Provide support to the key client managers

Company Information

CompanyCompany SM
HQN/A
RevenueN/A
EmployeesN/A
StageN/A
Hiring PotentialN/A
Website

Company Overview

Our client database captures and organizes the actual spend from the world’s largest media buying groups, as well as leading independents. The database offers detailed ad intelligence across all media types, including Television, Digital, Out-of-Home, Print, and Radio. Depending on the market, data can be broken down by unit cost, media owner, ad type, buy type, advertiser product category, and other dimensions.

Course Info & Engagement Details

SchoolStevens Institute of Technology, School of Business Industry Capstone Program
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
CourseFall 2021 Industry Capstone Program
Level
  • All Graduate
Students Enrolled30 (5-6 students per project)
Meeting Day & TimeTBD
Student Time Commitment8-15 Hours Per Week
Company Time Commitment1 Hour
Duration13.43 Weeks

Project Topics

Account Management

Data Management

PR & Communications

Research & Development

Students

Student

DIPIKA ZOPE

dzope@stevens.edu

Student

Ming Liu

mliu51@stevens.edu

Student

Neil Anand Singh

nsingh12@stevens.edu

Student

VARUN KUMAR

vkumar16@stevens.edu

Collaboration Timeline

Touchpoints & Assignments Due Date Type
Application Deadline for Fall 2021 Projects

Application Deadline for Fall 2021 Projects

August 13th, 2021 Event na
Resume Upload Resume Upload
 
August 13th, 2021 Submission Required submission-required
First Day of Classes

First Day of Classes

Students must register for their specified section of MGT 809 by this date.
August 30th, 2021 Event na
Teams finalized/students notified

Teams finalized/students notified

information coming soon
September 3rd, 2021 Event na
Kickoff Evaluation Due

Kickoff Evaluation Due

September 6th, 2021 Evaluation evaluation
Project Kick Off

Project Kick Off

Prior to this date, all projects will begin.
September 10th, 2021 Event na
UPLOAD MILESTONE #1 DELIVERBALE UPLOAD MILESTONE #1 DELIVERBALE
September 24th, 2021 Submission Required submission-required
Reminder of Confidentiality

Reminder of Confidentiality

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
October 8th, 2021 Event na
Temp Check #1 Due

Temp Check #1 Due

October 8th, 2021 Evaluation evaluation
Temp Check #2 Due

Temp Check #2 Due

October 29th, 2021 Evaluation evaluation
Town Hall Presentations

Town Hall Presentations

DATE TBD! Mid-semester update on projects with faculty, staff, industry partners and students
November 15th, 2021 Event na
Temp Check #3 Due

Temp Check #3 Due

December 3rd, 2021 Evaluation evaluation
End Date of Fall 2021 Projects

End Date of Fall 2021 Projects

Students will work with their faculty advisors & industry partners to schedule end of semester presentations and wrap up any tasks.
December 10th, 2021 Event na
Drop Box for End of Project Deliverables Drop Box for End of Project Deliverables
 
December 10th, 2021 Submission Required submission-required
Final Peer Evaluation Due

Final Peer Evaluation Due

December 10th, 2021 Evaluation evaluation
Final Self Evaluation Due

Final Self Evaluation Due

December 10th, 2021 Evaluation evaluation

Key Milestones & Project Process

Project Resources

There are no resources currently available

Company Supervising Team

There are currently no supervisors assigned.

School Supervisors

Instructor

Alkiviadis Vazacopoulos

avazacop@stevens.edu