Small Business Consulting

Company Name: Hoboken Hospitality Alliance (HOHA)

Faculty Advisor: Khasha Dehnad

Description:

Students will work with local businesses and restauranteurs who strive to create a single restaurant platform that allows them to collaborate to both operate and market more effectively. The goal of this single platform is to create an experience that best serves all customers and is user friendly for staff. Growing a restaurant/brand can be difficult which is why our goal is to have businesses collaborate in order to share experiences and succeed together. Students will also work with a technical team to help grow companies’ user base in Hoboken, NJ and assist them with a successful and efficient launch of marketing campaigns. Students will also market this to the residents of Hoboken, NJ and onboard local restaurants and establishments, and suggest innovative ideas for growing and improving the application.

The scope of this project includes:

• To promote Community Delivery services among local residents
• Gather insights from the client(s) data
• Clean and filter the gathered data for promotions
• Run Text and email promotion campaigns
• Create surveys for clients for accurate & complete data collection

Project objectives/deliverables for the summer:

Identify at least 2,000 (two thousand) emails and/or phone numbers for target customers, within 5 square miles of the clients’ businesses

Utilizing clients’ infrastructure, students will develop two (2) email marketing campaigns during the summer period with the goal of increasing traffic to the clients’ websites by 5%.

Design at least two promotional coupons

Preform AB testing on the above promotions.

Students will develop a project plan within first two weeks of the project for achieving the above.

Resources and Responsibilities: 

Students will be responsible for the development of the promotional materials and execution of the campaigns.

The infrastructure for executing the campaign will be the responsibility of the clients

Students and clients will make themselves available for at least a half an hour every week during the project life cycle.

Skill Requirements:

Familiarity with quantitative and statistical concepts

Strong interpersonal skills and the ability to interact well with all levels of management

Ability to work with large datasets

Team player with the ability to build productive relationships

Business writing and presentation skills Knowledge of project management

Strong technical skills in Microsoft Office and data visualization tools

If you have any additional questions about this project description, please email Christina Sargiss at businessprojects@stevens.edu for support.