Capstone – Project
Market, Competitor, and Customer Research
A Collaboration Between
Paperstreet is working to help startup companies better communicate with interested investors. Their platform is tailored to accelerator and incubator programs so that their companies can better secure investments both during and after their formal programs. The team is looking for help researching the competitive landscape, including pricing and key features, as well as an overview of the market size and target audience.
Company Information
| Company | Paperstreet |
| HQ | New York |
| Revenue | Unlisted |
| Employees | 5-10 |
| Stage | Established Startup |
| Hiring Potential | Follow-on Projects |
| Website | https://www.paperstreet.vc/ |
Company Overview
We leverage a global network of advisors, Angel investors, and Venture Capitalists to get startups off the ground.
Course Info & Engagement Details
| School | Stevens Institute of Technology, School of Business Industry Capstone Program |
| Engagement Format | Capstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges. |
| Course | Spring 2020 MBA Capstone |
| Level |
|
| Students Enrolled | N/A |
| Meeting Day & Time | N/A |
| Student Time Commitment | 8-15 Hours Per Week |
| Company Time Commitment | 2 Hours |
| Duration | 13.14 Weeks |
Project Topics
Students
There are currently no students assigned.
Collaboration Timeline
| Touchpoints & Assignments | Due Date | Type | |
|---|---|---|---|
|
Engagement Kickoff
Engagement Kickoff |
February 3rd, 2020 | Event na | |
|
Complete Kickoff Evaluation
Complete Kickoff Evaluation
Survey link:
|
February 6th, 2020 | Event na | |
|
Kickoff Webinar
Kickoff Webinar
Meeting link:
|
February 7th, 2020 | Event na | |
|
Complete Temperature Check Evaluation
Complete Temperature Check Evaluation
Survey link:
|
March 3rd, 2020 | Event na | |
|
Complete Temperature Check Evaluation
Complete Temperature Check Evaluation
Survey link:
|
April 6th, 2020 | Event na | |
|
Submit Final Deliverable
Submit Final Deliverable
|
May 21st, 2020 | Submission Required submission-required | |
|
Engagement End
Engagement End |
May 22nd, 2020 | Event na | |
|
Complete Final Peer Evaluation
Complete Final Peer Evaluation
Survey link:
|
May 24th, 2020 | Event na | |
|
Complete Final Self Evaluation
Complete Final Self Evaluation
Survey link:
|
May 24th, 2020 | Event na |
Key Milestones & Project Process
-
February 14, 2020 - Get Up-To-Speed on Paperstreet Product
- What is Paperstreet designed to do?
- Who might be able to use software like Paperstreet? For what?
- How does the company measure effectiveness?
Suggested Deliverable:
Get ready a Q&A session with Paperstreet’s leadership
-
March 6, 2020 - Outline the Competitive Landscape and Industry
- Focus on companies that offer similar services to startups…
- Who are the key players?
- What features do they offer that makes their software unique?
- How are competitors pricing out their businesses?
- Who are the key target customers for those companies?
- Who are the larger key existing players that serve similar a similar audience?
- Should we flag any of these entities as potential acquirers?
- Quicken, Pitchbook, Angelist… come to mind!
Suggested Deliverable:
Develop a competitive and industry landscape based on product and business model
- Focus on companies that offer similar services to startups…
-
April 3, 2020 - Analyze the Market Size & Go-To-Market Plan
- Who are the potential customers for a product like Paperstreet?
- How large is the TAM, SAM, and SOM?
- Why do they need the product?
- What key features are most important to those audiences?
- Would they be willing to pay? If so, what should be the pricing model?
Suggested Deliverable:
Propose a go-to-market strategy
-
April 23, 2020 - Develop Out the Business Plan
- How does the company go-to-market and scale their sales?
- How do you their target audience?
- What key features do you pitch to that audience?
- What case studies make the most sense to showcase to that customer segment?
- How should the company price the product?
- What’s a feasible financial model based on the pricing and growth strategy?
Suggested Deliverable:
Summarizing all findings into a final pitch deck and financial model
Project Resources
There are no resources currently available
Company Supervising Team
There are currently no supervisors assigned.
School Supervisors
