Capstone – Project

Forecasting and Market Analysis

A Collaboration Between

Engagement Synopsis

Company Name: SMI

Faculty Advisor: Alkis Vazacopolous

Description:

Our client database captures and organizes the actual spend from the world’s largest media buying groups, as well as leading independents. The database offers detailed ad intelligence across all media types, including Television, Digital, Out-of-Home, Print, and Radio. Depending on the market, data can be broken down by unit cost, media owner, ad type, buy type, advertiser product category, and other dimensions. The database is used to determine media mix models, create competitive benchmarks, and gain visibility into pricing level data. The data also allow understanding marketplace trends on a product category level, and evaluation of sporting event ROI.

Team Responsibilities:

As part of the team, you will be responsible for:

Developing forecasting models to predict media market shares
Identifying trends in the market

Assisting investment in media market

Guiding the client towards the goal of improving database subscriptions and usage

Building an in-depth understanding of the advertising markets

Assisting businesses to shape advertising strategies

Team Qualifications:

The team members should have the ability to:

Develop forecasting models for media expenditures at multiple levels of aggregation for multiple time horizons

Use statistical and trend-based models to generate forecasts

Apply error analysis techniques to evaluate forecasts, validate data and improve forecasting

Summarize and aggregate forecasts to provide reporting to business partners

Understand inputs and explain variances between multiple demand scenarios

Provide support to the key client managers.

If you have any additional questions about this project description, please email Christina Sargiss at businessprojects@stevens.edu for support.

Company Information

CompanyCompany SM
HQN/A
RevenueN/A
EmployeesUnlisted
StageSmall Business
Hiring PotentialN/A
Website

Company Overview

Our client database captures and organizes the actual spend from the world’s largest media buying groups, as well as leading independents. The database offers detailed ad intelligence across all media types, including Television, Digital, Out-of-Home, Print, and Radio. Depending on the market, data can be broken down by unit cost, media owner, ad type, buy type, advertiser product category, and other dimensions.

Course Info & Engagement Details

SchoolStevens Institute of Technology, School of Business Industry Capstone Program
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
CourseSummer 2022 Industry Capstone Program
Level
  • All Graduate
Students EnrolledTBD
Meeting Day & TimeTBD
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration14.14 Weeks

Project Topics

Students

Student

Hara Teja Batchu

htejabat@stevens.edu

Student

Hsin-Ju Li

hli146@stevens.edu

Student

Bo Qu

bqu3@stevens.edu

Student

DHANYA GANGESH

dgangesh@stevens.edu

Student

Devanshi Anandani

danandan@stevens.edu

Collaboration Timeline

Touchpoints & Assignments Due Date Type
Application for Summer 2022 Opens!

Application for Summer 2022 Opens!

The application for the Industry Capstone Program, for Summer 2022, opens on April 29th. All interested students must submit their application by May 9th at 11:59 PM (at the latest). All selected students will be matched to a project and provided with onboarding & registration information before May 19th (first day of classes). To apply, students must first complete our google form (linked below) and then upload a copy of their resume via CapSource (also below). If you have any questions, please email businessprojects@stevens.edu for support!
April 29th, 2022 Event na
Summer 2022 Application Step 1: Google Form Summer 2022 Application Step 1: Google Form
All interested students must complete two steps, in order to apply for Summer 2022 projects: Step 1: Complete our google form here: https://forms.gle/AN2pijgjrtcfDsBb9  Step 2: Return to CapSource and upload a PDF version of your one-page, professional resume (below) Once you complete this form & submit your resume, you will receive a confirmation email from businessprojects@stevens.edu within 24-72 hours (this does not include weekends - any applications submitted on Saturdays/Sundays will receive a confirmation email on the following Monday).
May 9th, 2022 Submission Required submission-required
Summer 2022 Application Step 2: Resume Upload Summer 2022 Application Step 2: Resume Upload
Please submit a copy of your resume here (PDF version & one page).
May 9th, 2022 Submission Required submission-required
First Day of Classes for Summer 2022!

First Day of Classes for Summer 2022!

Prior to the first day of classes, all selected students will have registered for the correct section of MGT 809 & received all relevant onboarding information from Christina Sargiss. Throughout the semester, you will continue to utilize CapSource to upload important files and submit feedback regarding your faculty advisor, team, and corporate partner. If you ever run into any issues with the CapSource website, please email Christina Sargiss at csargiss@stevens.edu
May 19th, 2022 Event na
Important Closures & Holidays

Important Closures & Holidays

May 19th: First Day of Classes Monday, May 30th: No meetings/class (Memorial Day) Monday, June 20th: No meetings/class (Juneteenth) Monday, July 4th: No meetings/class (Independence Day) August 19th: Last Day of Classes
May 19th, 2022 Event na
Pre-Kickoff Self Assessment

Pre-Kickoff Self Assessment

Please complete the following: Kickoff Self Assessment Survey
May 20th, 2022 Evaluation evaluation
Mid-Term Presentations

Mid-Term Presentations

All students will participate in mid-term presentations (virtual). The mid-term presentations are a great opportunity for students to practice their public speaking skills, and showcase their statement of work, deliverables, and goals for the project. Students will create a PowerPoint presentation and speak for 15 minutes, followed by 15 minutes of Q&A. This event is only open to School of Business faculty & staff. Corporate partners are only invited to final presentations in August! Christina Sargiss will email all students with presentation information, in early June.
June 20th, 2022 Event na
Mid-Term Presentation Upload Mid-Term Presentation Upload
Please have one member, per project team, upload a copy of your PowerPoint presentation here.
June 24th, 2022 Submission Required submission-required
Temperature Check 1

Temperature Check 1

Please complete the following survey: Temperature Check 1
June 24th, 2022 Evaluation evaluation
Temperature Check 2

Temperature Check 2

Please complete the following survey: Temperature Check 2
August 5th, 2022 Evaluation evaluation
Final Presentations

Final Presentations

All students will participate in final presentations (virtual). The final presentations are a great opportunity for students to showcase their end of semester outcomes. Students will create a PowerPoint presentation and speak for 15 minutes, followed by 15 minutes of Q&A. This event is open to corporate partners and School of Business faculty & staff. Christina Sargiss will email all students with presentation information, in early June.
August 15th, 2022 Event na
Final Presentation Upload Final Presentation Upload
Please have one member, per project team, upload a copy of your PowerPoint presentation here.
August 19th, 2022 Submission Required submission-required
Last Day of Classes for Summer 2022!

Last Day of Classes for Summer 2022!

Congratulations on completing the course MGT 809: Industry Capstone Program. You can now list this experience under the 'Academic Projects' section of your resume, and share your real-world experience with recruiters and hiring managers! Please join our LinkedIn group, to stay connected with fellow ICP students and faculty advisors! https://www.linkedin.com/groups/9173180/ 
August 19th, 2022 Event na
Post Engagement Self Evaluation Survey

Post Engagement Self Evaluation Survey

Please complete the following survey: Post Engagement Self Evaluation
August 19th, 2022 Evaluation evaluation
Post Engagement Peer Evaluation Survey

Post Engagement Peer Evaluation Survey

Please complete the following survey: Post Engagement Peer Evaluation
August 19th, 2022 Evaluation evaluation

Key Milestones & Project Process

Project Resources

There are no resources currently available

Company Supervising Team

There are currently no supervisors assigned.

School Supervisors

Instructor

Khasha Dehnad

businessprojects@stevens.edu

Instructor

Frank Gallucci

fgallucci@whitestone.net

Instructor

Pat Saporito

patsaporito@gmail.com

Instructor

Alkiviadis Vazacopoulos

avazacop@stevens.edu

Instructor

Saptaparna Gupta

sgupta6@stevens.edu