To employ industry research to distill the most prominent commonalities within Wisconsin-based Fortune 1000 companies’ corporate social responsibility efforts.
What traits occur most commonly among nonprofits they choose to partner with?
What are common characteristics of the programs to which they devote the greatest financial support?
What kinds of programs would they like to support that they have not yet come across?
To develop a corporate engagement strategy that responds directly to what these companies are seeking.
Become well-acquainted with the corporate partnership opportunities offered by ACS in Wisconsin, and identify the most promising opportunities given the trends uncovered in step 1.
Additionally, identify any CSR market segments that the American Cancer Society is neglecting to address, and thus missing out on promising opportunities.