Sales and Marketing Channel Assessment, Performance Recommendations and New Strategy Development

Case Synopsis -

Mysteria Cosmetics needs help analyzing their sales and marketing strategy. Through a careful analysis of their current strategy, they’re hoping you can make recommendations on how they might be able to reach more customers more effectively. They’re looking for a comprehensive plan of how they can launch a new strategy and the outcomes they can expect if successful.

Relevant Topics

Growth Strategy

Marketing

Purchasing, Logistics, Supply Chain

Sales & Business Development

Learning Objectives

Students will learn how to understand a product set, and to think critically about how to grow revenue at a startup organization.
Students will get exposure to a growing industry (cosmetics).
Students will understand how to analyze and leverage channel partners for marketing and sales.
Students will learn how to develop a comprehensive marketing strategy.
Students will learn about Productizing and Marketing CPG.

Company Overview

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