Develop a Partnerships Strategy

Case Synopsis -

Develop the strategy and approach to establish critical partnerships for RB so that it can “own” the most valuable business driving relationships in the category.

In addition to selling directly to the consumer, there are a number of potential partnerships and corporate approaches that would represent significant volume opportunities, and would also prevent competitors from accessing those sales opportunities.

Some of these include:

  • Corporate gifting and incentives
  • Provisioning partners (e.g. AirBnB, timeshares, yacht clubs, etc.)
  • Gifting businesses and platforms (e.g. Touch of Modern, 1 800-Flowers)
  • Real Estate Companies
  • Licensing initiatives for custom products (NFL, NBA, MLB, NCAA, Entertainment properties, musicians, etc.)
  • Kiosk deployment for digital purchases in logical foot-traffic venues
  • Events, conferences, festivals

Relevant Topics

Growth Strategy



PR & Communications

Reporting, Financial Planning & Analysis

Sales & Business Development

Learning Objectives

  • Students will learn how to strategically select business partners.
  • Students will learn licensing business nuances.
  • Students will gain exposure to senior marketing initiatives
  • Students will learn how to present complex business topics
  • Students will gain exposure to discussions surrounding revenue generation
  • Students will get experience in a startup environment

Company Overview

# EmployeesN/A
Hiring PotentialN/A
Growth StageN/A
Funding StatusN/A
Funding SizeN/A

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