Regional Analysis for Wild Kombucha Expansion

Case Synopsis -

Mobtown is setting up relationships so that they can begin distributing in other cities. The company would like for you to assess and compare regional cities to identify the expansion plan that would be suit their product and brand. This will include a competitive overview based on the products that are available in the different markets and an assessment of how their product might perform if successful.

Once you are able to compare and contrast the various cities, Mobtown would like you to help think through a launch strategy for your recommended city. Mobtown obviously needs to bring customer awareness to their brand and their Kombucha product They also will likely need to figure out what stores and distribution channels would be most ideal for their company.

Relevant Topics

Account Management

Growth Strategy

Marketing

Product Design & Development

Purchasing, Logistics, Supply Chain

Sales & Business Development

Learning Objectives

Students will help craft customer acquisition strategies.
Students will consider ways of expanding core product distribution to new audiences.
Students will learn the complexities of distributing refrigerated products.

Company Overview

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