Product Research and Strategy for New Market

Case Synopsis -

Splash is an event marketing platform that helps companies meaningfully execute, measure, and scale their event programs. We have a broad user base that ranges from Facebook and Amazon to Madewell and Equinox to Refinery29 and The New York Times.

While we've traditionally focused on the marketers and event planners at organizations such as these, now we want to focus on their guests. We want to leverage Notre Dame MBAs to help us develop a product that allows our users to easily and effectively communicate with their attendees as their event approaches.

REQUIRED PREREQUISITES

An interest in user research and market analysis
An understanding of enterprise software and event technology is helpful but not required

Relevant Topics

Customer Service

Data Management

Operations

Product Design & Development

Software Design & Development

Learning Objectives

Students will learn how to conduct and synthesize user and market research.
Students will learn how to tell a compelling story and outline a product strategy based on their findings.

Company Overview

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