Customer Discovery & Go-To-Market Analysis

Case Synopsis -

Prompt’s mission is to make students better writers. We are well known for college admissions essays (and have provided feedback on more than any other college essay-focused company in the US to-date). This year, the platform will be used by 400 organizations to work with tens of thousands of students on more than 30,000 essays. Since founding, the company has generated over $1.5M in revenue and has officially delivered helpful feedback to students that have written over 200,000 essays by leveraging a team of elite network of Writing Coaches provided feedback on the content.

We just launched a Writing Coaching Subscription product aimed at high school and college students to improve writing skills. The product is a Virtual Writing Center that works how students work – even the procrastinators. For $599 per year or $75 per month, students get 6 credits to use on the following:

  • Coaching calls (2 credits) – a 15-20 minute call with a Writing Coach to help you get started with your writing (i.e. you upload the assignment and discuss a strategy for approaching writing the essay)
  • Quick Reviews (1 credit) – The 2-3 most important things you can do improve your essay within the amount of time you’re willing to spend to fix it (e.g., here’s what you can do in 30 minutes…). The review is returned within a few hours and focused on the content and structure of the writing (as opposed to grammar).
  • Detailed Review (3 credits) – A complete review of the essay returned within 24 hours, focusing on content, structure, and grammar (i.e. will contain sentence-level suggestions).
  • We’re thinking about growth – our target is to get 1,000 subscribers this year. Here are some of the questions we’re thinking through that the students could work on as part of their project(s). Ideally, students would conduct surveys, focus groups, and deep-dive interviews with people in the target customer segments.

Relevant Topics

Data Management

Growth Strategy


Product Design & Development

Research & Development

Company Overview

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Hiring PotentialN/A
Growth StageN/A
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Project Resources

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