Marketing Content – Established Dog Wear Brand

Case Synopsis -

Our goal is to create content to be utilized on our social media, website, advertisements, emails, etc. We currently have an established brand on Social Media, and are looking to bolster our marketing content.

Relevant Topics

Corporate Social Responsibility

Customer Service

Growth Strategy


PR & Communications

Sales & Business Development

Learning Objectives

1. Content for our website a. This is content used for pages on our website. This can include graphics or images to improve the overall appearance of the site and to explain items on the site in a picture representation. b. Videos to add to our website. (Look at pura vida for example). We want to create a higher conversion for ambassadors who go to our website. 2. Content for Facebook advertising a. We currently run ads to generate messages on Instagram and Facebook. We would like to continue to update our content, and test new strategies to generate leads 3. Content for our social media a. We currently use User Generated Content for our social media, but would like to introduce higher quality content to our social media and website. This would include items for tik tok, Instagram, Facebook. 4. Content for emails a. Graphics to include in our email marketing. This includes abandoned carts, welcome emails, order confirmations, etc.

Company Overview

# EmployeesN/A
Hiring PotentialN/A
Growth StageN/A
Funding StatusN/A
Funding SizeN/A

Project Resources

There are no resources currently available

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