1. Content for our website a. This is content used for pages on our website. This can include graphics or images to improve the overall appearance of the site and to explain items on the site in a picture representation. b. Videos to add to our website. (Look at pura vida for example). We want to create a higher conversion for ambassadors who go to our website. 2. Content for Facebook advertising a. We currently run ads to generate messages on Instagram and Facebook. We would like to continue to update our content, and test new strategies to generate leads 3. Content for our social media a. We currently use User Generated Content for our social media, but would like to introduce higher quality content to our social media and website. This would include items for tik tok, Instagram, Facebook. 4. Content for emails a. Graphics to include in our email marketing. This includes abandoned carts, welcome emails, order confirmations, etc.