Vermont Catholic Charities, Inc. (VCCI) is a statewide social service agency that has been providing services to individuals and families since 1929.  The agency’s largest program is operating four residential care homes which represent approximately 80% of its revenue and expenses.  As Vermont continues to age, residential care housing will be needed to meet the needs of this growing population.  As such, more businesses have entered this market contributing to more competition.  Given this, there is much at stake to maximize sales (occupancy) to support and exceed expenses.  VCCI is hoping to leverage Notre Dame MBAs to evaluate the competitive landscape and market trends, determine if there are product/service gaps, and understand consumer perception and brand awareness of the homes. The end-goal is to produce a product and marketing strategy deck, including a market analysis to improve the overall census and payer mix.