Explore Strategic Partnerships

Case Synopsis -

Our Lasso brand and product line have become the primary focus of our company for the next several years. We are focused on creating injury prevention technologies and marketing them to our customers in a culturally relevant way.

Our primary goals are to become a thought leader in the injury prevention and rehabilitation space, and to market our products in a way that pushes culture forward (think hip-hop, hypebeast, basketball, and fitness culture).

Relevant Topics

Growth Strategy

Operations

Product Design & Development

Sales & Business Development

Learning Objectives

Students will gain exposure to work within the healthcare industry.
Students will understand how to navigate and recommend partnerships in a complex industry.
Students will hone their business development skills.
Students will be required to think critically about a partnerships strategy for a major hospital network.

Company Overview

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