Existing Customer Growth

Case Synopsis -

In order to for Mobtown to continue growing, they need to increase their market share through expanding their relationships with existing customers.In order to do this, they need to better understand their customers and distribution channels. This project requires interviewing existing customers and distributors about the product so they can learn more about the relevant consumer preferences. They would like to collect as much feedback as possible, including metrics around customer satisfaction, customer retention, product enhancements, and product developments. This will also include an assessment of the competitive landscape so Mobtown Fermentation can better understand how they’re positioned and performing compared to their closest competitors.

Relevant Topics

Growth Strategy


Product Design & Development

Sales & Business Development

Learning Objectives

  • gain an understanding of how to properly conduct account management and customer service.
  • think outside the box, and consider new ways to expand sales with existing customers.
  • understand and devise strategies to overcome the challenges associated with refrigerated product distribution.

Company Overview

# EmployeesN/A
Hiring PotentialN/A
Growth StageN/A
Funding StatusN/A
Funding SizeN/A

Project Resources

There are no resources currently available

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