Development of Marketing & Fundraising Strategy

Case Synopsis -

Our primary goal with this collaboration is to develop fundraising and marketing campaigns and strategies, particularly as it can be used in acquiring donors/supporters, general fundraising, and program-specific fundraising. For marketing, we hope to develop a more effective website and marketing campaign. For fundraising, we would like to identify foundations or corporate donors to request a donation from and develop materials to be used in our donation solicitations.

Relevant Topics

Marketing

Operations

Org Culture, DE&I

PR & Communications

Research & Development

Sales & Business Development

Learning Objectives

Students will gain exposure to fundraising initiatives within a non-profit organization.
Students will develop grant writing skills
Students will be asked to think critically about who would make for the best donors.
Students will gain an appreciation for how marketing initiatives for non-profits differ from that found in for-profit organizations.

Company Overview

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