E-Commerce Go-To-Market Strategy

Case Synopsis -

Hidas is building an incredible brand as a socially conscious high fashion company. They recently launched their first ever e-commerce strategy aimed at selling products direct-to-consumer. They are looking for help from students with analyzing their progress so far. They’re also looking for help with the marketing so that they can more effectively convert their audience through an improved go-to-market strategy.

Relevant Topics

Corporate Social Responsibility

Growth Strategy

Marketing

PR & Communications

Learning Objectives

Startup Growth Strategy experience (New product launch & Go-to-market Strategy Development)
Students will have the ability to conduct research & analysis related to the Fashion Industry
Students will be knowledgable about marketing & brand management
Ability to understand strategic Business Development & Partnerships to drive sales & engagement

Company Overview

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