DoorDash Market Analysis & New York Tri-State Area Growth Assessment

Case Synopsis -

DoorDash is looking for an in-depth analysis of its marketing strategies to help improve their overall marketing through various digital efforts. DoorDash wants to optimize its entire marketing strategy by analyzing the existing business model and leverage areas of opportunity to better compete with many existing and new entrant competitors into its space. This includes research & analysis related to SEO, Pay-Per-Click (PPC) and Social Media.

Relevant Topics

Growth Strategy

Marketing

PR & Communications

Purchasing, Logistics, Supply Chain

Research & Development

Sales & Business Development

Learning Objectives

gain experience with developing marketing campaigns
conduct research on local competition, and devise a strategy to unseat incumbent players.

Company Overview

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