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DoorDash Market Analysis & New York Tri-State Area Growth Assessment
Case Synopsis -
DoorDash is looking for an in-depth analysis of its marketing strategies to help improve their overall marketing through various digital efforts. DoorDash wants to optimize its entire marketing strategy by analyzing the existing business model and leverage areas of opportunity to better compete with many existing and new entrant competitors into its space. This includes research & analysis related to SEO, Pay-Per-Click (PPC) and Social Media.
PR & Communications
Purchasing, Logistics, Supply Chain
Research & Development
Sales & Business Development
- gain experience with developing marketing campaigns
- conduct research on local competition, and devise a strategy to unseat incumbent players.
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