The project goal is to develop a workable growth strategy for the next 5 years. It should focus on designing a scalable business model based on a combination of new technology and strategic partnerships.

Technology, such as a meeting room booking system that adjusts rates according to the demand, can be helpful to optimize and streamline occupancy.
Additionally, finding a strategic partner can be crucial to start operations in other cities without opening our own place. (e.g. look for physical unused spaces but already implemented as meeting or conference rooms). Additionally, according to the increasing demand for digital products, our strategy has to consider virtual meeting rooms as part of our portfolio.