Analyzing Sales Channels to Grow Fast Casual Cuban Concept

Case Synopsis -

Colada Shop is looking to put best practices in place for online ordering, delivery and customer loyalty.  In the rapidly growing fast-casual food industry, creating additional channels to sell products and creating customer loyalty is critical to the growth and health of a business.  Your recommendations should take into account the demographics of the two markets that the Colada Shop currently resides in. Colada Shop expects that you’ll be able to gather data efficiently and convert that data into valuable insights for their executive team.

Relevant Topics

Account Management

Corporate Social Responsibility

Growth Strategy



Purchasing, Logistics, Supply Chain

Reporting, Financial Planning & Analysis

Research & Development

Sales & Business Development

Learning Objectives

  • devise a digital commerce strategy in one of the most unique, nuanced industries: the restaurant industry!
  • leverage available data to inform a customized go-to-market strategy, inclusive of sales, marketing, partnerships, and customer satisfaction.

Company Overview

# EmployeesN/A
Hiring PotentialN/A
Growth StageN/A
Funding StatusN/A
Funding SizeN/A

Project Resources

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